Europe Non-Alcoholic Beverages Market Key Futuristic Trends and Opportunities by 2028
The non-alcoholic beverages market in Europe is expected to
grow from US$ 360.55 million in 2022 to US$ 500.28 million by 2028. It is
estimated to grow at a CAGR of 5.6% from 2022 to 2028.
Rising Popularity of Plant-Based Beverages
The vegan population has grown significantly over the past few
years. People are readily switching to a vegan diet due to increased health and
sustainability concerns. According to the International Food Information
Council's 2021 Food and Health Survey, more than 4 out of 10 buyers believe
plant-based food and beverages are healthier than conventional ones even when
two products have similar ingredients and provide similar nutritional benefits.
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The demand for dairy alternatives is increasing promisingly due to
the growing influence of veganism and the increasing lactose-intolerant
population. Therefore, beverage manufacturers are increasingly launching
products with plant-based claims to meet the growing demand. The products are
made with oat milk and are certified vegan. For instance, in February 2021,
Minor Figures, a UK-based beverage brand, launched a range of barista-quality
canned tea and coffee with four variants—latte, matcha latte, chai latte, and
mocha. Thus, the rising number of product launches under the plant-based
beverage category is expected to drive the demand for non-alcoholic beverages
in the coming years.
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Asahi Group Holdings, Ltd.
Bolthouse Farms, Inc.
Califia Farms, LLC
Danone S.A.
Keurig Dr Pepper, Inc.
Nestlรฉ S.A.
PepsiCo Inc.
Red Bull
SUNTORY HOLDINGS LIMITED.
The Coca-Cola Company
- Identify Untapped Segments: Discovering niche markets with high growth potential,
such as specific age groups, dietary preferences, or lifestyle choices.
This could involve developing products tailored to specific needs, such as
beverages for athletes, seniors, or individuals with dietary restrictions.
- Develop Unique Value Propositions: Creating compelling product offerings that
differentiate from competitors. This could involve focusing on unique
ingredients, innovative packaging, or sustainable production practices.
- Optimize Product Portfolios: Aligning product offerings with evolving consumer
preferences and market trends. This could involve expanding into new
categories, reformulating existing products, or discontinuing
underperforming lines.
- Enhance Distribution Strategies: Optimizing distribution channels to reach target
consumers effectively. This could involve expanding online presence,
partnering with local distributors, or investing in direct-to-consumer
models.
- Refine Marketing Initiatives: Developing targeted marketing campaigns that resonate
with specific consumer segments. This could involve leveraging social
media influencers, creating engaging content, or participating in relevant
events.
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