Europe Non-Alcoholic Beverages Market Key Futuristic Trends and Opportunities by 2028

 

The non-alcoholic beverages market in Europe is expected to grow from US$ 360.55 million in 2022 to US$ 500.28 million by 2028. It is estimated to grow at a CAGR of 5.6% from 2022 to 2028. 

 

Rising Popularity of Plant-Based Beverages

The vegan population has grown significantly over the past few years. People are readily switching to a vegan diet due to increased health and sustainability concerns. According to the International Food Information Council's 2021 Food and Health Survey, more than 4 out of 10 buyers believe plant-based food and beverages are healthier than conventional ones even when two products have similar ingredients and provide similar nutritional benefits.

๐Ÿ“š ๐ƒ๐จ๐ฐ๐ง๐ฅ๐จ๐š๐ ๐’๐š๐ฆ๐ฉ๐ฅ๐ž ๐๐ƒ๐… ๐‚๐จ๐ฉ๐ฒ@ https://www.businessmarketinsights.com/sample/BMIRE00027659

The demand for dairy alternatives is increasing promisingly due to the growing influence of veganism and the increasing lactose-intolerant population. Therefore, beverage manufacturers are increasingly launching products with plant-based claims to meet the growing demand. The products are made with oat milk and are certified vegan. For instance, in February 2021, Minor Figures, a UK-based beverage brand, launched a range of barista-quality canned tea and coffee with four variants—latte, matcha latte, chai latte, and mocha. Thus, the rising number of product launches under the plant-based beverage category is expected to drive the demand for non-alcoholic beverages in the coming years.

๐Ÿ“š๐…๐ฎ๐ฅ๐ฅ ๐‘๐ž๐ฉ๐จ๐ซ๐ญ ๐‹๐ข๐ง๐ค @ https://www.businessmarketinsights.com/reports/europe-non-alcoholic-beverages-market

๐“๐ก๐ž ๐‹๐ข๐ฌ๐ญ ๐จ๐Ÿ ๐‚๐จ๐ฆ๐ฉ๐š๐ง๐ข๐ž๐ฌ

Asahi Group Holdings, Ltd.

Bolthouse Farms, Inc.

Califia Farms, LLC

Danone S.A.

Keurig Dr Pepper, Inc.

Nestlรฉ S.A.

PepsiCo Inc.

Red Bull

SUNTORY HOLDINGS LIMITED.

The Coca-Cola Company

  • Identify Untapped Segments: Discovering niche markets with high growth potential, such as specific age groups, dietary preferences, or lifestyle choices. This could involve developing products tailored to specific needs, such as beverages for athletes, seniors, or individuals with dietary restrictions.
  • Develop Unique Value Propositions: Creating compelling product offerings that differentiate from competitors. This could involve focusing on unique ingredients, innovative packaging, or sustainable production practices.
  • Optimize Product Portfolios: Aligning product offerings with evolving consumer preferences and market trends. This could involve expanding into new categories, reformulating existing products, or discontinuing underperforming lines.
  • Enhance Distribution Strategies: Optimizing distribution channels to reach target consumers effectively. This could involve expanding online presence, partnering with local distributors, or investing in direct-to-consumer models.
  • Refine Marketing Initiatives: Developing targeted marketing campaigns that resonate with specific consumer segments. This could involve leveraging social media influencers, creating engaging content, or participating in relevant events.

๐€๐›๐จ๐ฎ๐ญ ๐”๐ฌ:

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